| Green Travel News |
Latest evidence the global tourism and hospitality industries are surfing the Big Green Wave: Hospitality Sales & Marketing Association International (HSMAI), along with National Geographic Traveler, has created the a Leader in Sustainable Tourism Award.
The first award, which will be presented in January, 2011, will honor leadership and innovation in preserving and communicating an authentic sense of place through tourism marketing. Nominees will be judged by how their efforts preserve the environmental, cultural and historic integrity of a destination, and how the program demonstrates leadership, innovation and accomplishes its goals. Winners will also be recognized in National Geographic Traveler and USA Today.
“Over the past year, HSMAI has taken note of the abundance of environmental initiatives from numerous brands and destinations within the tourism and hospitality industries,” said Fran Brasseux, executive vp of HSMAI.
All sectors of travel, tourism and governments worldwide are eligible for award entry.
