| Green Travel News |
The number of baby boomers, Gen-Xers and millennials seeking authentic green experiences in their search for deeper meaning in their vacations continues to grow, reports Travel Weekly—even as the current economy has refocused travelers on price and value.
Some travelers persist in believing that “having a green vacation would be more expensive than other vacations,” Stephanie Lee, Travelquest’s director of operations, notes in the article. It’s entirely possible, she continues, to have “an environmentally sustainable and value-for-money vacation.”
Billy Connelly, a spokesman for Gap Adventures, points out that many green venues are finding savings through sustainable management and might increasingly be able to pass on these savings to consumers.
“It is possible to deliver sustainability and value without raising the prices,” he says. “Over the long term, responsibility and efficiency can be very cost-effective paths, but there has to be commitment at the top and through every level in a company.”
