| Green Travel News |
Hospitality giant Starwood is the first corporate partner to join Clean the World’s efforts to promote a global hygiene revolution. Guest room soaps and bottled amenities from as 
many as 500 Starwood hotels in North America will be recycled for worldwide distribution to stop the spread of preventable diseases.
An estimated 1.6 million pounds of hotel soap may be recycled each year through this partnership.
Clean the World is the largest global recycler of hotel amenities and, in two years of operation, has distributed more than 8 million bars of soap to children and families in the U.S. and more than 40 countries worldwide, including Haiti, Japan, Zimbabwe, Uganda, India, Honduras, Mexico and Albania.
Each day, 9,000 children around the world die from diseases that can be prevented by washing with bar soap.
Starwood’s other green initiatives include the 2008 launch of Element, the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s LEED certification for high-performance buildings. Last year, the company installed electric-vehicle charging stations at all Element hotels across North America and set targets to reduce energy and water consumption at all of its owned, managed, and franchised properties.
Starwood brands include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft and Element.
