Health-conscious travelers near half of U.S. market

21 July 14

| Green Travel News |

Health-conscious travelers now make up more than 40 percent of the U.S. travel marketplace and that number is trending upward—fast. Already a $439 billion market, the wellness travel industry is expected to grow another 50 percent through 2017, according to the Global Wellness Tourism Congress. Meanwhile, hotels and resorts are spending billions of dollars on new facilities and upgrading existing properties to meet the demand of travelers looking for the best possible healthy destination experience.

Hotel del Coronado - near San Diego, Calif., USA

Hotel del Coronado, near San Diego, Calif., is one of the first IHDA-certified hotels

To help legitimize the business of healthy travel destinations, a new, first-of-its-kind nonprofit has been formed called the Institute for Healthy Destination Accreditation (IHDA). The Washington, D.C.-based IHDA utilizes a “proprietary science-based certification process, the only one in the industry, designed to help resorts and hotels measure and improve their health-related initiatives, amenities, facilities and personnel.” Likewise, the IHDA website will serve as a consumer portal where health-focused travelers can find useful and timely IHDA-certified information about healthy travel options throughout the United States and eventually throughout the world.

Among inaugural members are these U.S. hotels and resorts certified as meeting “healthy hospitality best practices” and demonstrating commitment to healthy guest experiences: Breakers Palm Beach (Palm Beach, Fla.),  Hotel del Coronado (Coronado, Calif.), Broadmoor (Colorado Springs, Colo.), Mauna Kea Resort and Hapuna Beach Prince Hotels (Big Island, Hawaii), Coeur d’Alene Resort (Coeur d’Alene, Idaho), and the Airlie (Warrenton,Va.)

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