| Green Travel News |
After extensive customer research, Taj Hotels Resorts & Palaces has rebranded 16 of its hotels to its new upper-upscale Vivanta by Taj. The hotels join the 3 existing Vivanta by Taj properties to create a brand that will grow organically to more than 30 hotels in India with more than 5 thousand rooms over the next 2 years.
Vivanta by Taj, like all Taj properties, will adopt the green best practices monitored by Green Globe, a leading worldwide certifier for the travel and tourism industry. Green Globe’s benchmarking and certification program is based on the standards for sustainable development endorsed by 182 heads of state at the United Nations Rio Earth Summit in 1992.
The brand now includes landmark city hotels like Vivanta by Taj-President, Mumbai, and Vivanta by Taj-Connemara, as well as resorts like Vivanta by Taj-Fort Aguada, Goa, and Vivanta by Taj-Holiday Village, Goa.
Taj says its Vivanta hotels are “intended to appeal to the cosmopolitan global traveler who appreciates new experiences and pleasant surprises, rather than the typical hotel stay.” The Vivanta brand is positioned to be “stylish and sophisticated, contemporary, vivid and creative and to afford a cool avatar of luxury. At the same time, Vivanta shares a strong connection with the Taj warmth and friendliness.”
The name Vivanta draws inspiration from the term “bon vivant,” signifying appreciation for the good things in life.
Within the next few months, new Vivanta hotels are to open in major metropolitan areas like Bangalore, Hyderabad, Coimbatore and 3 in New Delhi. Vivanta resorts will also open in Madikeri, Bekal and Srinagar. Six additional Vivanta projects are in the pipeline.